Monthly Archives: August 2013

To see the interview…

… just follow the link.

 

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ZIB-Interview on satirical modifications of political billboards in the current national election campaign

I’ve just been interviewed for the main newscast of the Austrian public service broadcaster ORF to discuss the possible effects of satirical modifications of political billboards (and in particular of their subsequent viral dissemination in  social networks) on public debate and political participation in the current Austrian national election. As soon as the interview was on TV, I shall post a link to the ORF-Mediathek.

For examples of the “verfremdeten” political billboards have a look at this article in Standard and its discussion boards.

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New article on the role of emotions for TV station brands

An article written by my colleague Kati Förster and me has just been published in a French collection on brand strategies in the audio-visual sector:
Förster, K., & Kleinen-von Königslöw, K. (2013). L’Amour est-il la réponse? Les émotions et leur roles pour les chaînes de television. In H. Laurichesse (Ed.). La Stratégie de Marque dans l’Audiovisuel (pp. 209-224). Paris: Armand Colin.
This is my first foray into brand communication, and I very much enjoyed exploring this new field and the role of emotions for TV station brands. It was also my first collaboration with Kati during which we developed the ideas for our larger project on the role of theme repertoires in identity practices (see my post from June 27th). And it is my first academic venture in French! For an English version, click here.

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