New article on the role of emotions for TV station brands

An article written by my colleague Kati Förster and me has just been published in a French collection on brand strategies in the audio-visual sector:
Förster, K., & Kleinen-von Königslöw, K. (2013). L’Amour est-il la réponse? Les émotions et leur roles pour les chaînes de television. In H. Laurichesse (Ed.). La Stratégie de Marque dans l’Audiovisuel (pp. 209-224). Paris: Armand Colin.
This is my first foray into brand communication, and I very much enjoyed exploring this new field and the role of emotions for TV station brands. It was also my first collaboration with Kati during which we developed the ideas for our larger project on the role of theme repertoires in identity practices (see my post from June 27th). And it is my first academic venture in French! For an English version, click here.

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