This week I’ll be presenting my analysis of the fragmentation of the public sphere from the perspective of the Austrian citizens at the 3-Country-Conference “Politics of Diversity” in Innsbruck (on Friday, Sep. 20th). Based on a secondary analysis of a standardized survey on the usage of all 68 Austrian general news media (print, TV, radio and online) I can show that 17 percent of the Austrian citizens are either only precariously or not at all connected to the Austrian public sphere via news media. By expanding the opportunity-ability-motivation-model (Luskin, 1990) with an additional dimension (=trust) to account for the particular characteristics of public connection or news exposure as a form of political participation, I have developed a theoretical model to explain the different degrees of public connection: The duty to keep informed as well as talking with others about politics emerge as key predictors of public connection. Furthermore, disconnected citizens are characterized by a distinct lack of trust in both the political system and the media.
Please follow the link for the conference programme.
I’ve just been interviewed for the main newscast of the Austrian public service broadcaster ORF to discuss the possible effects of satirical modifications of political billboards (and in particular of their subsequent viral dissemination in social networks) on public debate and political participation in the current Austrian national election. As soon as the interview was on TV, I shall post a link to the ORF-Mediathek.
For examples of the “verfremdeten” political billboards have a look at this article in Standard and its discussion boards.
An article written by my colleague Kati Förster and me has just been published in a French collection on brand strategies in the audio-visual sector:
Förster, K., & Kleinen-von Königslöw, K. (2013). L’Amour est-il la réponse? Les émotions et leur roles pour les chaînes de television. In H. Laurichesse (Ed.). La Stratégie de Marque dans l’Audiovisuel (pp. 209-224). Paris: Armand Colin.
This is my first foray into brand communication, and I very much enjoyed exploring this new field and the role of emotions for TV station brands. It was also my first collaboration with Kati during which we developed the ideas for our larger project on the role of theme repertoires in identity practices (see my post from June 27th). And it is my first academic venture in French! For an English version, click here.
My new article on explaining cosmopolitan news coverage via Fuzzy Set Qualitative Comparative Analysis was published yesterday as Online-First in the European Journal of Communcation (together with Michael Brüggemann, Uni Zurich):
Today I’ll be presenting a paper by my colleague Kati Förster and me on “The role of cross-medial genre repertoires in the identity construction of young audiences” at the IAMCR in Dublin. If you’re interested, please join us at 2pm in HG20!
In the middle of the hectic conference season I had the brilliant idea to relaunch my website. Enjoy!